Why are neutral tones dominating men's fashion this season?

The catwalks have confirmed it: in 2025, men's fashion celebrates chromatic sobriety . At Seconde Saison , neutral tones are at the heart of our collection. But why is this return to basics so appealing?

First, these colors—beige, off-white, powder pink—offer unparalleled versatility . They combine easily, adapt to all skin tones, and allow you to create understated or bold looks depending on the accessories you choose.

Then, neutral translates a new form of luxury : that of calm, refinement, of "less but more." It is the choice of those who prefer allure to demonstration.

Finally, there's visual comfort. A tone-on-tone ensemble creates a natural, soothing, almost meditative harmony. That's the bet of our Light Beige Casual Shirt , perfect for an effortless look.

At Seconde Saison , each shade is designed to enhance the silhouette without imposing it. Neutral, here, becomes a language.